Okay, here's the pitch from Lee Abrams according to Romenesko:
*STAR EVERYTHING. Are you a "listing service" or experts? Listing events for Kids? Star them. So Mom can say "Oh--The Sentinel gives the science fair three stars, lets take the kids". Give events and places a 'reason'...be the expert not just the lister. Same goes for restaurants of course, and well, just about everything you 'list'."
So, let's start with the obvious. How many stars for Lee Abrams (1-5) and why?