A lot of the interest in citizen journalism over the past few
years has been related to economics. Sign up a bunch of users on
your site, get them to write stuff, sell ads along side the free
content, retire early.
While some content that comes in this way is impeccably written and
delightfully newsworthy, most is not. So news organizations
interested in publishing quality content, and hoping to do it for
free, are bound to be disappointed.
Partnering with citizen journalists to produce great neighborhood
coverage involves money, and sometimes a lot of it. The journalists
need training, and each story requires an editor's close attention
all the way through the process, from generating ideas to dotting
the final "i".
At various points during our year-long experiment with citizen
journalism, I've wondered if it wouldn't be more economical to
simply pay experienced journalists to cover Chicago neighborhoods
for us.
But some cocktail-napkin calculations show otherwise.
Right now, we're working on plans for Phase Two of our citizen
journalism program. It'll provide Chicago readers with at least one
story a week from each of our city's 77 neighborhoods. We're
shooting for about 5,000 stories a year.
To produce that coverage, we'll be recruiting more than 300 citizen
journalists, training them, facilitating monthly story meetings in
their neighborhoods, and assigning each journalist to work closely
with a pro editor.
How much does it cost? We're still hashing out the budget. But it's
not likely to exceed half a million bucks a year, even when you
factor in marketing and recruiting costs. Our cost per story will
likely be between $90 and $125. Costs for the first year of our
program have been similar.
By contrast, we pay our freelancers $125 or more per story. That
number doesn't include editing time or overhead related to
recruiting and managing those freelancers. With those expenses,
freelance stories cost us between $160 and $200. So citizen
journalism is clearly an economic win.
The benefits go beyond economics, though.
Each one of the 60 or so citizen journalists working for us is an
advocate for our site. They tell their friends and family about
what we do, which helps drive traffic and recruit other
volunteers.
On a personal level, they combat the image of reporters and news
organizations as elitists stuck in the ivory tower. It's hard not
to like the press when the reporting on your neighborhood is done
by your neighbors.
And in terms of civic engagement, we're getting dozens of people
involved in their communities, attending school council meetings,
interviewing their aldermen, and writing about zoning issues.
So there's a wealth of social benefits that come along with citizen
journalism. And it's hard work. And yes, it's cheaper than paying
reporters. But not as cheap as you thought.


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